E-commerce websites are very difficult to optimize among the other websites. Reason is it contains many pages rather than textual information. E-commerce websites require a lot of efforts and time to get ranking. If SEO Specialists or Experts know the various tricks, then E-commerce websites can better optimize.
Good Content
E-commerce websites usually have less content. Content is only found in the product description. Google crawlers do not much emphasis on images. So, it would be better if your products have unique descriptions with objective keywords. Unmatched Content helps the crawlers or users to understand what the page actually tells?
Product Titles or URLs
E-commerce websites have the same titles of similar category. So, it becomes difficult to write unique title of similar products. But try to write unique title where applicable for better ranking. Make sure your product title should be easily searched by users.
- Title should be between 60 to 65 characters.
- Title should include targeted keywords.
- Do not write technical title which is not searchable.
- Do not put any underscore or special characters in URL because this type of URL is unreadable for users and crawlers.
Proper Navigation
Navigation is an essential part of SEO. Your product should belong to the right category and easy to navigate. Try to avoid sub-pages. Make sure that all categories should be accessed from the main page.
Google Places
E-commerce websites must submit business information to local searches. In local listing or Google places, you give the full detail of your business along with address or contact. Google places can easily turn up your websites with right keywords.
Social Media Sites
Today, social media sites have great influence. You can take the advantage of these sites to share your business information among various audiences. Your catchy product information will force people to buy your products.
Hope the above information will useful for e-commerce websites. You can also contact seoindians.com to get SEO Services for E-commerce websites.
